AI isn’t the villain. It’s the excuse.

When people say “AI is killing creativity,” what they really mean is the bar moved and they didn’t.
Creativity doesn’t disappear because a tool exists. It disappears when thinking stops.

We’ve always had shortcuts. Templates. Stock photos. CMS platforms. Page builders.
None of those killed creativity. They raised the floor. AI is doing the same thing, just faster.

If your work feels generic now, it’s because the ideas were generic before.
AI didn’t cause that. It exposed it.

Real creativity was never about volume. It was about taste, judgment, and restraint.
AI can generate endless options, but it can’t tell which one matters.
It doesn’t understand context, culture, or consequence.

That’s why the future of creativity matters more than the tools we use.

The real damage happens when businesses confuse speed with substance.
When they flood the internet with passable content and call it innovation.
When output replaces intention.

You can already see this happening in AI in web design,
where faster builds often mean weaker ideas.

The same mistake shows