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Why I Sponsored Daytona Beach Football Club at State Cup and Disney

I sponsored Daytona Beach Football Club's U11 and U14 boys into the Florida Futsal State Cup and the Disney Junior Soccer Showcase, and my name is on their kits. Here's why.
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Website Contact Page: Don’t Hide the Door Customers Want

A website contact page should be the easiest page to use. Here's what to put on it, how many form fields to ask for, and the two-minute monthly test.
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Google November Core Update: Don’t Touch Anything Yet

Google's November core update started rolling out Nov 10 and can run two weeks. Here's what a small business site should do now, and what to leave alone.
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Website Call to Action: “Learn More” Isn’t an Instruction

A website call to action should tell visitors exactly what to do next. Here's how to fix vague buttons like Submit and Learn More and get more leads.
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Google AI Mode Four Ads: Count Them, Then Calm Down

Google AI Mode can now show up to four ads under one answer. Here's what that means for a small business website, and what to do about it this week.
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Website SSL Certificate: The Padlock That Quietly Expires

A website SSL certificate expires like milk, and visitors get a scary warning. Here's how to check yours in 30 seconds and who should renew it.
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Google Business Profile EIN Request: Check Before You Type

Google is reportedly asking some businesses for an EIN and privacy policy link on their Business Profile. Here's what's confirmed and what to do now.
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Website Privacy Policy: Not the One From a Pizza Place

A website privacy policy should describe what your site really collects. Here's what to include, where to link it, and how to stop copy-pasting.
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Search Console AI Report: Impressions Yes, Clicks Still No

Google's new Search Console AI report shows impressions but no clicks. Here's what that means for your small business site and what to track instead.
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