Website Font Size: Nobody Should Need Reading Glasses

Small text quietly costs you customers. Here's the website font size I use, what Google's Lighthouse flags, and a two-minute check for your own site.

ChatGPT Ads Got Bigger. Your Website Still Has to Close.

ChatGPT ads now run in 89 countries with a wider card on desktop. Here's what changed and what a small business should fix before buying AI ads.

Seasonal Website Design: My Site Put On a Fall Sweater

Seasonal website design done right: a fall or holiday look that proves you're open, stays fast, respects reduced motion and comes off with one switch.

The Autobot: Outreach That Finds Your Customers Daily

The Autobot is the outreach assistant I build and run for small businesses. It learns your voice, finds people already asking for what you do and starts real conversations every day.

Opt Out of AI Overviews? One Test Says Your Clicks Drop Too

Thinking about opting out of AI Overviews? One small test saw regular Google clicks drop too. Here's why I'd stay in and what to fix on your site instead.

Holiday Hours: Your Website Says You’re Open Thanksgiving

Closed for Thanksgiving but Google says you're open? How to set holiday hours on Google, your website and schema so customers and AI tools get it right.

Google Ads Review Summaries: Your Reviews Are the Ad Now

Google Ads review summaries turn your reviews into AI-written ad copy you can't edit. Here's how to get better reviews and a site that backs them up.

Instagram Feed on Your Website: Last Post, Christmas 2022

Is the Instagram feed on your website frozen on an old post or broken? Why it happens, how it slows your site, and what to put there instead.

Google Business Profile Messaging: Now a Robot Texts Back

Google Business Profile messaging now has an AI agent that texts customers back. Here's what it answers, where it breaks, and how to prep for it.