Website Strategy
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Website Contact Page: Don’t Hide the Door Customers Want

A website contact page should be the easiest page to use. Here's what to put on it, how many form fields to ask for, and the two-minute monthly test.
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Website Call to Action: “Learn More” Isn’t an Instruction

A website call to action should tell visitors exactly what to do next. Here's how to fix vague buttons like Submit and Learn More and get more leads.
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Website Privacy Policy: Not the One From a Pizza Place

A website privacy policy should describe what your site really collects. Here's what to include, where to link it, and how to stop copy-pasting.
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Website Favicon: The Tiny Square Doing Your Homepage’s Job

A website favicon is the tiny icon Google shows next to your name in search. Here's what size to use, why it goes missing and how to fix it fast.
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Instagram Feed on Your Website: Last Post, Christmas 2022

Is the Instagram feed on your website frozen on an old post or broken? Why it happens, how it slows your site, and what to put there instead.
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Website Copyright Year: Your 2019 Footer Is Telling on You

An old copyright year in your website footer won't hurt rankings, but it makes customers wonder if you're open. Here's how to fix it and what it hints at.
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FAQ Page: Nobody Asked If You’re Passionate About Quality

An FAQ page that answers what customers really ask, answer first, helps people book and helps AI search tools understand you. Here's how to write one.
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Thank You Page: The Most Ignored Page on Your Website

A thank you page is where a new lead decides if you're legit. What to put on yours, how to track it, and why 'Thanks, we'll be in touch' isn't enough.
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One Page Website: Why Your Services Need Their Own Pages

Is a one page website enough for your business? Why each service needs its own page for Google, AI search and customers, and when it's fine.
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