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Google AI Mode Four Ads: Count Them, Then Calm Down

Google AI Mode can now show up to four ads under one answer. Here's what that means for a small business website, and what to do about it this week.
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Search Console AI Report: Impressions Yes, Clicks Still No

Google's new Search Console AI report shows impressions but no clicks. Here's what that means for your small business site and what to track instead.
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Opt Out of AI Overviews? One Test Says Your Clicks Drop Too

Thinking about opting out of AI Overviews? One small test saw regular Google clicks drop too. Here's why I'd stay in and what to fix on your site instead.
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Holiday Hours: Your Website Says You’re Open Thanksgiving

Closed for Thanksgiving but Google says you're open? How to set holiday hours on Google, your website and schema so customers and AI tools get it right.
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Google Ads Review Summaries: Your Reviews Are the Ad Now

Google Ads review summaries turn your reviews into AI-written ad copy you can't edit. Here's how to get better reviews and a site that backs them up.
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FAQ Page: Nobody Asked If You’re Passionate About Quality

An FAQ page that answers what customers really ask, answer first, helps people book and helps AI search tools understand you. Here's how to write one.
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Small Business Online Visibility: Confidence Isn’t a Plan

Most small business owners think customers can find them online. Here's what a new survey says about online visibility, and what to fix first.
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One Page Website: Why Your Services Need Their Own Pages

Is a one page website enough for your business? Why each service needs its own page for Google, AI search and customers, and when it's fine.
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Robots.txt and AI Crawlers: It’s a Doormat, Not a Lock

Google says robots.txt only controls crawling, not what AI does with your content. What small businesses should block, allow and check right now.
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