Google Business Profile EIN Request: Check Before You Type

Google is reportedly asking some businesses for an EIN and privacy policy link on their Business Profile. Here's what's confirmed and what to do now.

Google AI Mode Booking Links: A Robot Can Book Your Plumber

Google AI Mode booking links now send home service customers to a book button. Here's what plumbers and contractors should check on their site.

NAP Consistency: Your Business Has Three Phone Numbers Online

NAP consistency, explained without the jargon: why your name, address and phone should match everywhere, and how mismatches cost you calls and AI picks.

Third-Party Ordering on Google: Restaurants Get the Remote

Google now lets restaurants choose which third-party ordering apps show on their Business Profile. Here's what to turn off and what to fix on your site.

Holiday Hours: Your Website Says You’re Open Thanksgiving

Closed for Thanksgiving but Google says you're open? How to set holiday hours on Google, your website and schema so customers and AI tools get it right.

Google Ads Review Summaries: Your Reviews Are the Ad Now

Google Ads review summaries turn your reviews into AI-written ad copy you can't edit. Here's how to get better reviews and a site that backs them up.

Google Business Profile Messaging: Now a Robot Texts Back

Google Business Profile messaging now has an AI agent that texts customers back. Here's what it answers, where it breaks, and how to prep for it.

Small Business Online Visibility: Confidence Isn’t a Plan

Most small business owners think customers can find them online. Here's what a new survey says about online visibility, and what to fix first.

One Page Website: Why Your Services Need Their Own Pages

Is a one page website enough for your business? Why each service needs its own page for Google, AI search and customers, and when it's fine.