Small Business Websites

Website Contact Page: Don’t Hide the Door Customers Want

A website contact page should be the easiest page to use. Here's what to put on it, how many form fields to ask for, and the two-minute monthly test.

Google November Core Update: Don’t Touch Anything Yet

Google's November core update started rolling out Nov 10 and can run two weeks. Here's what a small business site should do now, and what to leave alone.

Website Call to Action: “Learn More” Isn’t an Instruction

A website call to action should tell visitors exactly what to do next. Here's how to fix vague buttons like Submit and Learn More and get more leads.

Website SSL Certificate: The Padlock That Quietly Expires

A website SSL certificate expires like milk, and visitors get a scary warning. Here's how to check yours in 30 seconds and who should renew it.

Google Business Profile EIN Request: Check Before You Type

Google is reportedly asking some businesses for an EIN and privacy policy link on their Business Profile. Here's what's confirmed and what to do now.

Website Privacy Policy: Not the One From a Pizza Place

A website privacy policy should describe what your site really collects. Here's what to include, where to link it, and how to stop copy-pasting.

Search Console AI Report: Impressions Yes, Clicks Still No

Google's new Search Console AI report shows impressions but no clicks. Here's what that means for your small business site and what to track instead.

Meta Description: 155 Characters Nobody on Your Team Writes

A meta description is the blurb under your Google link. Here's how to write one that gets clicks, what it should say, and why Google rewrites it anyway.

Google AI Mode Booking Links: A Robot Can Book Your Plumber

Google AI Mode booking links now send home service customers to a book button. Here's what plumbers and contractors should check on their site.