Google Business Profile

Google Business Profile EIN Request: Check Before You Type

Google is reportedly asking some businesses for an EIN and privacy policy link on their Business Profile. Here's what's confirmed and what to do now.

NAP Consistency: Your Business Has Three Phone Numbers Online

NAP consistency, explained without the jargon: why your name, address and phone should match everywhere, and how mismatches cost you calls and AI picks.

Third-Party Ordering on Google: Restaurants Get the Remote

Google now lets restaurants choose which third-party ordering apps show on their Business Profile. Here's what to turn off and what to fix on your site.

Holiday Hours: Your Website Says You’re Open Thanksgiving

Closed for Thanksgiving but Google says you're open? How to set holiday hours on Google, your website and schema so customers and AI tools get it right.

Google Business Profile Messaging: Now a Robot Texts Back

Google Business Profile messaging now has an AI agent that texts customers back. Here's what it answers, where it breaks, and how to prep for it.

Small Business Online Visibility: Confidence Isn’t a Plan

Most small business owners think customers can find them online. Here's what a new survey says about online visibility, and what to fix first.

Google Business Home: One Dashboard, Four Forgotten Logins

Google Business Home puts your Business Profile, Ads, YouTube and Merchant Center in one place. Here's what to fix before your invite shows up.

Gemini for Small Business: Your Website Is Now the Brand Kit

Google's new Gemini tools for small business can learn your brand from your website. Here's what to fix on your site and profile before the AI copies it.

Online Booking for Small Business: Stop the Phone Tag

Online booking for small business, explained plainly: why call to book loses customers, what a good setup does and where the booking button belongs.