Small Business Websites

llms.txt for Small Business: A Cheat Sheet, Not a Spell

What an llms.txt file is, whether it helps your small business show up in Google or ChatGPT, and what to put in it so AI tools read your site right.

Homepage Headline: Welcome to Our Website Says Nothing

Is your homepage headline just "Welcome to Our Website"? Here is what a homepage headline should say so visitors, Google and AI search get you in seconds.

Business Email Address: Your Gmail Is Quietly Costing You

A Gmail address on your business website makes people pause and sends replies to spam. Here's why a business email address on your own domain matters.

Facebook Page vs Website: You Don’t Own the Building

Do you need a website if you have a Facebook page? Why a Facebook page vs website matters, what happens if you get locked out, and how to use both well.

Prices on Your Website: Why Call for a Quote Costs You Jobs

Should you put prices on your website? Why hiding them sends visitors to competitors, and how to show ranges or starting prices when every job is custom.

ChatGPT Intelligent UI: Now It Builds the Calculator Too

ChatGPT Intelligent UI now builds charts, maps and calculators inside the chat. Here's what that means for your small business website and what to fix.

Accessibility Overlay: The Little Blue Button Won’t Save You

Overlay widgets won't make your site ADA compliant. What an accessibility overlay really does, why the FTC made a vendor pay $1M, and what to fix instead.

PDF Menu on a Restaurant Website: Nobody Wants to Zoom In

A PDF menu on your restaurant website makes phone users pinch and zoom. Here's why a real HTML menu page wins for customers, Google and screen readers.
Bold graphic reading "Your 404 page is a dead end for customers." with a giant 404 in lime and pink on a deep purple background

404 Page: Where Your Lost Visitors Quietly Leave

Your 404 page is where curious visitors land when a link breaks. Here is what a good one needs, how to need it less, and a 10-second way to check yours.