What is trending in SEO

Search engine optimization (SEO) is constantly evolving as search engines like Google update their algorithms and user behavior changes. Here are some of the latest trends in the SEO world:

1. Core Web Vitals: Core Web Vitals are a set of metrics that measure the speed, responsiveness, and visual stability of a website. Google has announced that it will use Core Web Vitals as a ranking factor starting in May 2021, so it is essential for website owners to optimize their site’s performance.
2. Featured Snippets: Featured snippets are search results that appear at the top of the search engine results page (SERP) in a box. They provide a brief answer to the user’s query and often include a link to the source of the information. Optimizing content for featured snippets can increase visibility and drive traffic to a website.
3. E-A-T: E-A-T stands for Expertise, Authority, and Trustworthiness. Google uses E-A-T as a ranking factor to evaluate the quality and credibility of a website’s content. To improve E-A-T, website owners should create high-quality, accurate, and trustworthy content and link to other credible sources.
4. Mobile-first indexing: Google now indexes and ranks websites based on their mobile version, rather than the desktop version. This means that website owners must ensure that their site is mobile-friendly, loads quickly, and has a responsive design.
5. Local SEO: Local SEO focuses on optimizing a website for local search results, such as “restaurants near me” or “plumbers in Miami.” To improve local SEO, website owners should optimize their Google My Business listing, create local content, and build local citations.
6. Voice search: Voice search is becoming increasingly popular with the rise of smart speakers and virtual assistants. To optimize for voice search, website owners should use natural language, provide concise answers to common questions, and optimize for long-tail keywords.

In conclusion, the SEO world is constantly evolving, and staying up-to-date with the latest trends is essential for website owners to stay competitive and rank higher in search engine results. Core Web Vitals, featured snippets, E-A-T, mobile-first indexing, local SEO, and voice search are some of the latest trends that website owners should focus on to improve their website’s performance.