A trust-first working relationship that begins with a no-cost 30-day recovery and discovery period, then moves into a monthly growth allotment built around faster response, safer ownership, stronger search visibility, better patient experience, and a phased rebuild of FirstCoastCardio.com.
The relationship starts by fixing what should never be unclear.
Before pushing campaigns, changing websites, or rebuilding anything, the first priority is control, clarity, documentation, and safe continuity across the digital ecosystem.
Ownership and access recovery
Identify who owns each domain, registrar account, hosting account, website admin, DNS zone, Google Ads account, analytics account, Search Console profile, tag manager, form system, and any related platform needed to operate cleanly.
Literature and handoff guidance
Provide the right access request language, ownership documentation checklist, vendor questions, registrar guidance, hosting questions, and safe steps to acquire or confirm control without causing downtime.
Four-property review and scope
Begin reviewing the four web properties for inherited issues, maintenance needs, content gaps, broken user paths, SEO concerns, AI visibility opportunities, and a clean prioritization roadmap.
A simple timeline that makes the relationship easy to understand.
Month one earns trust. Month two begins consistent execution. Months three through twelve become the momentum layer for search, ads, user experience, patient acquisition, and a gradual FCCI rebuild.
Net 30 pro bono diagnostic period
No cost during the first 30 days. The focus is inherited issue cleanup, access clarity, ownership review, platform discovery, documentation, initial web property scoping, and building a practical roadmap.
$2,500 monthly operating allotment
The relationship converts into a month-to-month allotment covering SEO, AI optimization, platform maintenance, front-facing changes, additions, task response, marketing help, and priority focus on FirstCoastCardio.com.
Day-of acknowledgement and rapid roadmap
Every task is acknowledged the day it arrives whenever possible, or by close of the next business day. Each item gets either a completion note or a clear roadmap for what is needed to finish it correctly.
Hopeful one-year relationship, no hard contract
The relationship remains month-to-month with flexibility on both sides, while still being built with the honest hope of at least a one-year runway so meaningful digital improvement can compound.
What the $2,500 monthly allotment is meant to cover.
This is not a random maintenance fee. It is an active operating layer for web stability, front-facing improvements, search performance, AI visibility, patient acquisition support, content standards, and smart modernization.
Month-to-month. No long-term contract required. Intended to support all web properties while placing the heaviest strategy, rebuild, marketing, and UX focus on FirstCoastCardio.com.
SEO + AI optimization
Technical SEO, on-page structure, internal linking, service page improvements, schema opportunities, content guidance, AI-search readiness, and clearer authority signals.
Platform maintenance
Plugin/theme/platform review, uptime awareness, broken links, page errors, performance issues, form checks, landing page updates, and general website health.
Front-facing changes
Website additions, edits, improved calls to action, landing sections, service content updates, patient-facing polish, and UX improvements across each property.
Google Ads oversight
Review current budget, reduce waste where possible, improve landing page alignment, monitor campaign quality, and aim for stronger revenue and patient acquisition efficiency.
Point-person collaboration
Work alongside the parties who want to be involved, helping every internal and outside moving part become easier to understand, prioritize, and execute.
Organic social ideas
Bring creative concepts for TikTok, short-form video, social education, and awareness campaigns that do not require extra ad spend to begin creating reach.
Web operations become organized, visible, and responsive.
Each property gets a practical operating structure so tasks are not floating, logins are not mystery items, and every request has a clear path from acknowledgement to completion.
Google Ads and website pages begin working together.
The goal is not simply spending more. The goal is evaluating the current ad budget, trimming waste where possible, improving landing experiences, and pushing the practice toward better revenue and patient acquisition efficiency.
Marketing blog aggregation gets a real process.
Work alongside the internal point person to raise standards around topics, structure, patient education, search intent, authority, internal links, and consistency across educational content.
Custom AI agents can support visibility without replacing medical judgment.
Build compliant, non-PHI, front-facing or internal-support AI experiences that help users navigate services, understand next steps, discover resources, and engage with the practice more confidently.
Parallel initiatives get digested into one calmer operating relationship.
I can work alongside the parties that want to be involved and help bring better fluidity to acquisition marketing, legal or compliance copy creation, vendor conversations, content calendars, platform issues, and any other moving parts that affect results.
Organic social gets treated like an opportunity, not an afterthought.
We can explore TikTok, short-form education, doctor/provider awareness, patient-friendly explainers, local community topics, behind-the-scenes trust content, and creative campaigns that lean on ideas before ad spend.
Built to work alongside the people and moving parts already in motion.
This relationship is not limited to checking website boxes. It is designed to help bring order, ideas, fluidity, and results to the broader digital ecosystem around the practice.
Work alongside the right parties
Collaborate with the people who want to be involved, including internal point persons, marketing contacts, outside vendors, compliance voices, content contributors, or leadership when decisions need clarity.
Digest parallel initiatives
Help create fluidity around acquisition marketing, legal or compliance content creation, vendor handoffs, blog aggregation, Google Ads, social ideas, platform issues, and anything else connected to digital results.
Bring better ideas to the table
Use the relationship to expose and exhaust the practice’s true online potential with smarter website experiences, better calls to action, clearer education, stronger trust signals, and creative growth concepts.
Reduce friction and close loops
Turn scattered requests into priorities, priorities into action, and action into visible follow-through so everyone involved has a clearer sense of what is happening and why it matters.
FirstCoastCardio.com can be rebuilt inside the relationship.
Instead of requiring a separate standalone rebuild transaction, the site can be modernized gradually within the monthly relationship. That means the practice gets immediate support now while the flagship website begins moving toward a cleaner, faster, more premium patient experience over time.
Professional guardrails for a medical practice.
The work should feel innovative, but still responsible. Marketing, AI, analytics, and website improvements should be structured around approved public-facing information, privacy-conscious workflows, and clear separation from protected health information.
No PHI in AI workflows
AI agents and content tools should not collect, store, or process protected health information unless a specifically approved compliant system is created.
Clear patient pathways
Website changes should guide visitors to appropriate scheduling, calling, portal, location, education, or referral steps without overpromising outcomes.
Approved content standards
Blog, service, ad, and AI language should stay aligned with the practice’s clinical standards, compliance comfort level, and patient education goals.
These two connected PCW digital platforms—PCW Research Peptides and Precision Cellular Wellness—demonstrate the kind of month-to-month development, maintenance, search visibility, AI optimization, marketing support, and ongoing creative growth proposed for FCCI. I conceived, designed, and developed both platforms as original digital properties and continue to maintain, refine, market, and expand them as their needs evolve.
Explore live site ↗
Built as a complete provider-focused research catalog and educational ecosystem. The platform combines custom product architecture, permanent compound reference pages, a growing guide library, the HELIX AI experience, compliance-conscious positioning, search and AI discoverability, mobile optimization, ongoing content expansion, platform maintenance, and month-to-month marketing support.
Explore live site ↗
Precision Cellular Wellness highlights the patient-facing side of the relationship, including custom service discovery, educational content pathways, search-ready structure, AI-supported functionality, responsive presentation, and the continuing month-to-month development, maintenance, marketing, and refinement behind the live property.
Marcus can speak directly to the development process, the creation and ongoing operation of the PCW digital platforms, responsiveness, ongoing maintenance, marketing support, new ideas, and what the month-to-month working relationship looks like in real day-to-day operation.
marcus.haley05@gmail.comProof, trust, and next-step calls to action.
The relationship should feel easy to verify and easy to start. These links make the conversation actionable instead of abstract.
Flexible month-to-month. Serious one-year vision.
This proposal is designed to start with trust, produce value quickly, and grow into a reliable relationship where FCCI’s digital presence becomes clearer, stronger, easier to manage, and better positioned to support patient acquisition.