YOUR BUSINESS YOUR PEOPLE YOUR FLAVOR YOUR GOALS YOUR CONTENT YOUR DIFFERENCE YOUR BUSINESS YOUR PEOPLE YOUR FLAVOR YOUR GOALS YOUR CONTENT YOUR DIFFERENCE

01 / THE BUSINESS

DOPE FROM
YOUR SCOPE.

Give me the raw ingredients of the business. The more I understand what already makes the company itself, the better I can translate that into the new website.

No generic lead form. This is about the business, brand, customers, goals and creative direction.

Business / brand name

Current website If applicable

Home base

Years in business

Where does the business serve?

02 / THE MONEY MAKERS

WHAT ACTUALLY
PAYS THE BILLS?

Skip the corporate fog. Tell me what the business does and what people actually pay for.

Explain the business

Main services / products

Priority services / products

What makes the business different?

03 / THE PEOPLE

WHO ARE WE
TRYING TO IMPRESS?

Who needs to land on this website and immediately feel like the business understands them?

Ideal customer

Why do customers come looking?

What makes them say yes?

04 / THE FLAVOR

WHAT DOES THE
BRAND FEEL LIKE?

Pick everything that belongs in this brand's world.

Premium Refined and high-end. Modern Clean and spacious. Bold Confident and loud. Human Warm and approachable. Established Polished and proven. Playful Fun and full of personality. Organic Natural, coastal or earthy. Rugged Strong and capable. Creative Expressive and unexpected.

Describe the vibe

If the business were a person...

05 / BRAND MATERIALS

SHOW ME
WHAT EXISTS.

Logos, photography, brand guides and existing creative are incredibly helpful. Files can be emailed separately after this intake is sent.

HAVE FILES?

KEEP THEM HANDY.

After you submit, you'll get a button that opens an email directly to Chenzo. Drag your logos, brand kit, photos, PDFs or other files into that email and send them over.

Shared asset folder Drive / Dropbox / Canva / OneDrive

Primary color

Secondary / accent colors

Brand fonts

What brand material already exists?

What must stay visually?

What should absolutely NOT happen?

06 / DIGITAL FOOTPRINT

WHERE DOES THE
BRAND LIVE NOW?

Instagram

Facebook

TikTok

YouTube

Google Business Profile

Other profiles / listings

Best existing brand reference

07 / THE JOB

WHAT SHOULD THIS
SITE MAKE BETTER?

More Calls Turn traffic into conversations. More Leads Capture inquiries. Book Things Appointments and consultations. Sell Online Products or services. Drive Visits Get people through the door. Build Trust Establish credibility. Show It Off Let the work sell. Explain It Make things simple. Get Found Search + AI visibility.

Number one action

Pages / sections needed

Functionality

Systems / integrations

08 / THE WILD CARD

GIVE ME
THE WEIRD STUFF.

Websites / brands you love

Competitors

What's wrong with the current website?

What absolutely has to stay?

Wouldn't it be cool if...

What's coming next?

What would make you say “damn, that's us”?

Anything I didn't ask?

09 / REVIEW

MAKE SURE I
GOT IT.

If your answers appear below, they are physically present in the actual HTML form and will be sent directly to Formspree.

THE BUSINESS

✓

THAT WAS
DOPE.

Your business + brand intake was successfully received.

ONE LAST THING

HAVE FILES
I SHOULD SEE?

Logo files, brand guides, photography, videos, brochures, menus, product shots or PDFs — hit the button below. Your email app will open already addressed to me. Drag the files into the message and send them over.

EMAIL BRAND FILES →

DOPE FROM YOUR SCOPE.

WHAT ACTUALLY PAYS THE BILLS?

WHO ARE WE TRYING TO IMPRESS?

WHAT DOES THE BRAND FEEL LIKE?

SHOW ME WHAT EXISTS.

KEEP THEM HANDY.

WHERE DOES THE BRAND LIVE NOW?

WHAT SHOULD THIS SITE MAKE BETTER?

GIVE ME THE WEIRD STUFF.

MAKE SURE I GOT IT.

THAT WAS DOPE.

HAVE FILES I SHOULD SEE?