The Attorney Recruiter · New build
Build the reputation now. Reveal the business in July.
Your site goes live in about 30 days as a quiet, genuinely useful legal market resource. For ten months it earns rankings, pages and trust in Google and AI search. In July 2027, we give it the final facelift and put The Attorney Recruiter front and center, already warmed up.
Your progress · Updated September 30, 2026
2 of 3 done. Step 3 comes the week of October 19.
- ✓Plan picked
- ✓Deposit sent
- 3Care plan · week of Oct 19
Your plan is locked in.
$1,000 deposit sent September 30. The remaining $1,000 is $125 a month for 8 months by Venmo or Zelle, memo “Website Build.” I’ll text you a reminder a few days before each one.
- Sep 30, 2026 · Deposit$1,000 ✓
- Oct 30, 2026$125
- Nov 30, 2026$125
- Dec 30, 2026$125
- Jan 30, 2027$125
- Feb 28, 2027$125
- Mar 30, 2027$125
- Apr 30, 2027$125
- May 30, 2027$125
Start your care plan the week of October 19.
Click Subscribe and PayPal handles it every month automatically. That’s the $50 plan plus PayPal’s fee. Cancel anytime.
When does it start? Right as phase one goes live. I’ll email you a reminder the week of October 19, and subscribing by Friday, October 23 is perfect. It covers the growth work these next 10 months and the July 2027 facelift.
This is separate from your $2,000 build and doesn’t count toward it.
The build is underway. Nothing else needed from you until the week of October 19. 🎸
The timeline
Live in 30 days. Front and center in July.
One build, then ten months of steady growth. I handle the heavy lifting the whole way, and you review at each milestone.
Sep 24: Ellie said yes. Sep 30: $1,000 deposit sent and plan locked in. The 30 day build clock is running, with launch targeted for about October 30.
Sep 30 to Oct 30, 2026
Build & go live
- ✓ Confirmed Sep 24
- ✓ Deposit & plan Sep 30
- ✓ Kickoff underway
- Strategy, keyword and topic map
- Neutral brand, domain and design
- Core resource pages written and built
- Google Search Console, sitemap and indexing
Live within ~30 days
Nov 2026 to Jan 2027
Foundation
- State and city market pages
- Firm and practice area guides
- Internal linking and schema
- First ranking and traffic check-ins
Feb to Apr 2027
Authority
- Lateral partner and merger resources
- Market updates that earn links
- AI search visibility tuning
- Double down on what’s ranking
May to Jun 2027
Facelift prep
- Your brand, photos and About Ellie story
- Booking, job openings and testimonials built behind the scenes
- Nothing public changes yet
July 2027
The reveal
- Final facelift goes live
- The Attorney Recruiter goes front and center
- Every page now points to you
Launch
Rankings build over time and no one can honestly guarantee a position in Google. What I can promise is the work: a fast, well built site and useful pages added month after month, starting now instead of in July.
The strategy
Why we build it now, not in July.
Google doesn’t hand out trust on launch day. A brand new site in a competitive space like legal recruiting (think VOYLEGAL, Lateral Link, Beacon Hill) usually spends its first 6 to 12 months proving itself before it ranks for anything that matters.
So we start that clock today. Instead of a sales page nobody can see yet, we launch a reference resource: legal market intel, firm guides and career resources for attorneys and law firm leaders across the Midwest and South/Southeast. That’s exactly the kind of content people search for, share and link to, and it’s the knowledge you already carry around in your head.
By July 2027 the site already has age, indexed pages, traffic and authority. We flip on the business side, and instead of starting from zero, you launch from a running start with the exact audience you want: partners with portable business and decision makers at larger firms.
Quiet until you say go
- No name, photo or bio of you anywhere on the site
- No recruiting services, fees or “contact me” offers
- Neutral resource branding until the reveal
- Private domain registration, so no owner details are public
- Nothing ties back to your current role or employer
- You approve the switch. July is the plan, but you set the moment
What the resource site covers
Content that ranks now and sells for you later.
Every section is built around your scope: the attorneys you’ll place, the firms you’ll serve and the market intel that sets you apart. Specific and useful, never broad or robotic.
Legal market intel by city & state
Hiring trends, in-demand practice areas and firm growth across the Midwest and South/Southeast.
Later: proves your market knowledge
Law firm guides
Firm landscape by size and practice area, culture and growth signals, what makes a firm a strong place to land.
Later: attracts attorney candidates
Lateral partner resources
Portable business, how partner moves really work, timing, questions to ask and pitfalls to avoid.
Later: your ideal partner candidates
Small firm merger guides
When combining makes sense, how deals get structured and what firm leaders should prepare for.
Later: your larger, sophisticated deals
Attorney career resources
Compensation context, interviewing, evaluating offers and making a move without regrets.
Later: steady candidate traffic
Hiring & recruiter know-how for firms
The real cost of an empty seat, going it alone versus using a recruiter, and how to evaluate one.
Later: answers “we can do it ourselves” and fee objections
The July 2027 facelift
Same site, new face. All the momentum stays.
Now through June 2027
The resource
- Legal market intel and guides
- Neutral branding, no personal ties
- Building rankings, traffic and trust
- Growing library of pages
July 2027 and beyond
The Attorney Recruiter
- About Ellie: the personal touch front and center
- Services for law firms and for attorneys
- Job openings page
- Book a call through Calendly or Outlook/Teams
- Testimonials and trust signals
- Lead capture that lands organized in your inbox
- Premium, polished and personable, never “too AI”
Down the road: the candidate and client database, fee agreements, invoicing follow up and a client portal from your scope. We’ll map those together before July so they fit the way you actually work.
The investment
Simple, flat and below market.
You’re family, so this is priced like it. One flat build fee, paid however works for you, and I take care of all the heavy lifting.
Everything to get the resource site designed, written, built and live.
- Strategy, topic map and neutral branding
- Custom design, mobile first and fast
- Launch content written for you
- SEO, AI search setup and Google indexing
- Private domain setup
Family rate · well below market
Starts now, alongside the build. This is where the ten months of growth happens.
- Updates, security, backups and monitoring
- Ongoing SEO growth and new resource pages
- Ranking and traffic check-ins
- The July 2027 facelift, included
The honest comparison
What this would normally cost you.
Same goal: a site built now, grown for ten months and relaunched as your business in July 2027. Here’s roughly what each route runs through launch.
DIY + AI tools
in tools, plus 200 to 400 hours of your time
- Site builder, AI writer and SEO tool subscriptions
- You design, write, fix and publish everything
- AI content reads generic, the exact “too AI” feel you want to avoid
- No strategy for the quiet phase or the reveal
Marketing agency
$10K to $30K build + $2.5K to $6K/mo SEO and content
- Account managers and handoffs
- Long contracts and change order fees
- Relaunch is usually a new project and invoice
- You’re a small account in a big shop
Freelancer
$3.5K to $8K build + $750 to $2K/mo content and SEO
- Often design only, or SEO only
- Content writing usually billed extra
- The July facelift usually quoted separately
- Availability varies
Your plan
through the July 2027 launch: $2,000 build + $50/mo
- One person doing design, content, SEO and growth
- 20+ years and 700+ projects
- The July facelift included
- Pay the build on your schedule
A fraction of the price
Up to 30 times less than an agency route for the same outcome, because you’re family and because I don’t carry agency overhead.
One accountable partner
No account managers or handoffs. You text me and I do it. Same person from day one through the July reveal.
Built for your timing
Nobody else is going to plan a quiet ten month runway around your job. This plan exists for exactly where you are right now.
Comparison figures are typical market ranges for a comparable build plus roughly ten months of content and SEO support. They’re shown for context only and aren’t quotes from any specific provider. Your Chenzo pricing is exactly as shown above.
We’re rolling, Ellie
The clock is running. Own your market in July.
Your deposit is in and the build is underway, with launch targeted for about October 30. Next up: I’ll remind you to start your care plan the week of October 19, right as phase one goes live. Nothing public ever points to you until you’re ready.
Questions? Just text Chenzo at 386.569.1227, or email chenzo@honesty.im.