Built for the guy
who built me up.
Jay Scherr coaches business owners one on one in Flagler Beach and beyond, and hosts the Business Minds Coffee Chat podcast. He’s also been my mentor and friend for years. When he asked for a new site, I treated it like the most important project on my desk, because to me it was.
A mentor first. A client second.
Jay was one of the first people who took me seriously as a business owner. He’s the guy who asks the question you were avoiding, then sticks around to help you answer it. Over the years he’s been a mentor, a sounding board and a damn good friend.
He’s also one of the few people I know who has led from day one in everything he does. In business, in his community, on his show. So getting to build his home on the web? Honestly, an honor and a privilege.
“Do good work with good people.” Jay’s line. Also how this whole project went.
A great coach with a dated front door.
Jay’s old site was a WordPress build that had done its time. It didn’t show how he actually works: honest, direct, practical. The podcast player, guest invites, reviews and booking were scattered or buried, and none of it felt like the guy you meet in person.
The job: a site that feels like a real conversation with Jay. Clear on how he helps, proud of his show, and with a reason for a business owner to start talking today.
A free assessment that coaches you.
Jay handed me his Business Owner Growth Assessment as a Word doc. I turned it into a guided web app. Thirty honest statements across six areas, from Clarity and Mindset to Freedom and Fulfillment, scored with Jay’s own formula.
You get an instant report with a radar chart, your strengths, your biggest gaps and three moves for the next 30 days. Coach marks walk first-timers through every step, it saves as you go, and every finished assessment lands in Jay’s inbox so he can start the conversation.
A podcast page that runs itself.
Jay’s show sits in the top 1.5% of podcasts worldwide, so it got a page to match. New episodes pull straight from his YouTube channel on their own, with a backup source if the feed hiccups. There’s a built-in player to listen right on the page, real Apple Podcasts reviews, and a guest list of the voices he’s hosted.
His guest invitation page got rebuilt too, with his invite video and booking calendar, kept private for the people he invites.
Coaching that fits in your pocket.
Most owners find Jay from a referral text or a podcast episode, so the phone version got just as much love. A big Free Assessment button up top, a full menu that goes to real pages, large type and slow-motion clips from his brand film.
The stuff you don’t see (but would miss).
Intake form
Every inquiry goes straight to Jay’s business email and his Gmail, so nothing gets missed.
Brand film, slowed down
Sharp slow-motion clips cut from his own film run behind the heroes and through every page.
Real reviews
His newest Google reviews and real Apple Podcasts reviews, pulled from the source.
Auto episodes
A small edge function grabs the newest episodes, caches them and keeps a last-good copy.
Newsletter signup
Notes for the Road Ahead, wired to his existing Mailchimp list.
SEO and AI search
Schema, sitemap, llms.txt, share cards and answer-first copy on every page.
Fast everywhere
Built on Cloudflare, so it loads quick on a phone between meetings.
Same domain, no drama
Launched on his long-time domain, email untouched, old links still landing.
Warm. Sharp. Totally Jay.
Deep navy, a confident orange, a classic serif headline and real photos of Jay in the room with people. No stock handshakes. It looks like a coffee with a guy who has done it for 30 years and will tell you the truth.
One coach, a whole toolbox.
Web design and UX
A personal brand site where every nav item is a real page and every page has a next step.
Web app development
A scored, guided assessment with charts, a shareable report and print to PDF.
Automation
Inquiries, assessments and new podcast episodes all flow without anyone lifting a finger.
SEO and AI search
Built so Google and AI assistants can find and quote Jay.
Photo and video
His brand film cut into slow-motion reels and stills, baked into every section.
Launch and domain
A smooth switch to his existing domain, walked through together step by step.
Live, and just getting started.
Launched in October 2026 on JScottConsultingServices.com. Jay can now point every podcast listener, referral and LinkedIn connection to one place that sounds like him and gives them a reason to reach out.
Common questions
Who is Jay Scherr?
A business coach with 30+ years of experience in manufacturing, distribution, sales and leadership, coaching owners one on one since 2017, and host of the Business Minds Coffee Chat podcast.
Who built the site?
Chenzo of Chenzo Designs did the design, development, assessment app, podcast automation, video editing, SEO and launch.
Can you build an assessment or quiz like this for my business?
Hell yes. Scored assessments, guided forms and lead tools that report back to you are some of my favorite builds.
Your expertise deserves a better front door.
Coaches, consultants and hosts sell trust before they sell anything else. Let’s build a site that earns it on the first click.