The new Udell's Landscape Services homepage: a Palm Coast home lit up at night with Your landscape. Our passion.
Case study · Udell’s Landscape

Twenty years of Flagler yards. Now a site you can play with.

Udell’s Landscape Services has been curbing, lighting and sodding Flagler County yards since 2004. Their work stops people on a walk. Their old website made you wait on a slider. So I rebuilt it around what they actually sell: how the yard looks when they’re done.

2004in Flagler since
59real curb colors
94yard guides kept
1light switch
The problem

Beautiful yards, a heavy old website.

Drive around Palm Coast and you’ll pass a curbed flower bed Udell’s poured. Online, the site ran on a big page builder theme with a slider up top that dragged on phones, and three of their core services didn’t even have a page of their own.

Landscaping is a visual buy. People want to picture their own yard with the new curb, the new sod, the lights on at night. A brochure page can’t do that. A website can.

The job: let people see their own yard on the site before Corey ever pulls up. Real jobs, real colors, a free estimate one tap away.

The curbing color studio: a rendered curb in grass and mulch next to style, base color and accent pickers
The color studio

Pick your curb. Watch it pour.

Curbing is a color decision, and color is hard to picture off a chart. So the curbing page has a studio: tap one of six styles, pick a base color, add accents, and the curb redraws right there between the grass and the mulch.

The homepage has a quick try-it version that keeps pouring new colors on its own until someone taps. One tap carries your pick into the full studio, and the estimate button goes out with your colors attached.

  • Six curb styles, from Slant to Boise Slate
  • 17 Solomon base colors plus 42 Brickform accents
  • Works with one thumb on any phone
A Udell's landscape lighting job at night, palms and the front of the home lit up, with the lights switch below
The light switch

Flip the yard from dark to done.

Landscape lighting sells itself the second you see it, so the homepage lets you. One switch turns a real Udell’s lighting job on: palms, walls and walkway, all glowing.

It pulses a little at first so people know it’s a switch and not a photo. Try this one, same idea.

Before and after

Real jobs. Drag the handle.

No stock photos anywhere near this site. Every before and after slider is a real Udell’s yard: bare dirt to finished beds, tired mulch to fresh, overgrown front yards to clean curbed lines. The handles sway on their own until somebody grabs one. And every service finally got a real page:

  • Decorative Concrete CurbingSix styles and a color studio
  • Landscape LightingThe yard after the sun goes down
  • Landscape Design & RenovationsOvergrown out, clean beds in
  • Mulch & StoneMulch or stone, both look sharp
  • Sod Removal & InstallationBahia, St. Augustine, Zoysia and Bermuda
  • CleanupsDebris out, beds back in shape
The Udell's gallery: an edge to edge mosaic of real curbing, lighting and landscape jobs
The proof

Thirty real jobs. Zero stock.

The gallery and the reviews carry the weight here. Thirty of their own jobs edge to edge, and their favorite Google reviews in full, like the one where Corey matched a curb to a stone stem wall without being asked.

That’s what sells a landscaper. Not a paragraph about quality, the actual yards.

On your phone

Built for the walk around the yard.

Most people look up a landscaper on a phone, standing in the yard they want fixed. So the phone version works like an app: a bottom bar with Home, Menu, Gallery, Call and Estimate, a full screen menu with every page, and a short estimate form that goes straight to the office.

The Udell's homepage on a phoneThe curbing color studio on a phoneA before and after slider on a phoneThe estimate request form on a phone
Under the hood

The roots under the pretty part.

Estimate requests

Name, phone, email and the job. It lands in the office inbox with the owner copied, and spam bots get a polite fake thank you.

94 yard guides kept

Their Palm Coast blog came along, every article, with search and topic filters, and new posts keep publishing on schedule.

Old links still work

Every old URL lands on the right new page, so nothing they’d earned with Google got lost in the move.

SEO and AI search

Local titles and descriptions, business and breadcrumb schema, a share card for every page, and AI crawlers welcome.

Same WordPress, way lighter

A custom theme on their existing WordPress, so the blog and SEO tools keep humming. The heavy builder and the slider are gone.

Their real logo, sharp

Traced into a crisp vector so it looks right on every screen, from a phone to a big monitor.

Motion that says touch me

Fireflies in the hero, swaying slider handles, colors pouring on their own. Everything hints that it’s playable.

Service area, named

Palm Coast, Bunnell, Flagler Beach, Hammock Beach and the rest of Flagler County, all spelled out.

  • Palm Coast
  • Bunnell
  • Flagler Beach
  • Hammock Beach
  • Flagler County
The Bare dirt to done before and after slider on the curbing page

The look

Deep green, warm gold and a little night glow.

Udell’s green with a warm gold, one of their own lit up homes in the hero, and big friendly type. Dark sections trade off with cream ones, so it reads like a yard you’d want to sit in, not a brochure.

What this project shows

One landscaper, a full toolbox.

01

Interactive design

A color studio, a light switch and before and after sliders, all built from their real work.

02

Web design and UX

Six services, each with its own page and a clear next step on every screen.

03

Mobile first

An app style bottom bar and type you can read standing in the driveway.

04

Lead capture

A short estimate form that reaches the office from anywhere on the site.

05

Local SEO and AI search

Built so Google and AI assistants know who to recommend for curbing in Flagler.

06

WordPress development

A custom lightweight theme that kept their blog, their links and their rankings.

The Udell's blog with search, topic filters and Palm Coast yard articles
Where it stands

Live, and ready for spring.

Launched November 2026 on landscapedesignpalmcoast.com. Now when a neighbor asks who did that curb, the website does the bragging.

Common questions

Who is Udell’s Landscape Services?

Udell’s Landscape Services, LLC is a licensed and insured landscaping company in Flagler County, Florida, serving Palm Coast, Bunnell, Flagler Beach and Hammock Beach since 2004. They do decorative concrete curbing, landscape lighting, sod, mulch and stone, landscape design and cleanups.

Who built the site?

Chenzo of Chenzo Designs handled the design, the color studio and other interactive pieces, the custom WordPress theme, SEO and AI search setup, and the launch.

Can you build a site like this for my business?

Rock on, yes. Landscapers, pool builders, painters, anybody whose work looks better than any brochure. I’ll build the site that shows it off.

Your work looks this good. Your site should too.

If people stop to look at your jobs, they should be able to play with them online too. Let’s build that.

I do web, you do you.

By Chenzo · Chenzo Designs · Last updated November 10, 2026

🍂Sites can dress up for fall too →
🍂Sites can dress up for fall too →