Meta Description: 155 Characters Nobody on Your Team Writes
A meta description is the blurb under your Google link. Here's how to write one that gets clicks, what it should say, and why Google rewrites it anyway.
Field notes ยท practical ideas ยท zero beige advice
Straightforward thinking on web design, search visibility, AI, accessibility, ecommerce, and building digital experiences that actually help a business move.
Ideas are better when they become something
Explore the work behind the thinking, or start a direct conversation about what your business needs next.