Marilynn Wolfe – Chenzo Does Web

Marilynn Wolfe – 3 Month Growth Plan

INVESTMENT PHASE

$975 / Month

Initial 90-Day Visibility & Growth Buildout

Strategic refinement. Authority positioning. Measurable traction.

Phase 1: Website Enhancements + Foundation Positioning

Tackle enhancements to current website for elevated high-end feel
Refine color cohesion and remove inconsistent IDX tones
Streamline MLS search experience for seamless usability
Correct mobile navigation visibility and functionality
Improve Properties tab responsiveness on mobile
Create dedicated Blog and Testimonials sections
Redesign About page for cleaner modern presentation
Implement additional craftsmanship improvements identified during process
Strengthen structural SEO foundation for increased Google visibility
Position site for emerging AI search and discovery channels

Phase 2: Targeted Landing + Funnel Development

Create landing pages for specific real estate sub-segments
Build vertical-focused splash pages for marketing campaigns
Content cultivated and managed by Marilynn
Content fed into structured funnel pathways
Trackable performance measurement for ROI visibility
Integrated social media marketing alignment
Conversion-focused layout and strategic positioning

First 3 months: $975 per month. This phase is designed to build traction, authority, and measurable visibility. Moving forward, projected budget throttles to approximately $500 per month, including continued marketing execution, SEO & AI positioning, plus website plugin and theme maintenance. Month-to-month structure. Adjustable based on performance and growth.

Note: Some adjustments may be limited by the active theme or IDX system constraints. However, anything newly built, added, or custom-developed moving forward has no ceiling in terms of structure, positioning, or expansion.

This investment is under market rate and structured to deliver significantly more value than the cost.

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