Website Scope Builder
Let’s define exactly what the new Rozay Golf website needs.
No name, email, phone number, or generic contact questions. This round asks only for the design, content, functionality, migration, and launch decisions needed to create a clear website rebuild scope.
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The ecommerce move is already part of the plan.
Your current WooCommerce shop will be rebuilt in Shopify. This questionnaire helps decide what comes over, what gets improved, and how the new shopping experience should work.
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Design Direction
Brand, style, audience, and user journey.
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Site Functionality
Pages, booking, memberships, and integrations.
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Shopify Migration
Products, data, features, and store improvements.
The completed scorecard becomes the working brief Chenzo can use to define deliverables, responsibilities, functionality, and build priorities.
Hole One
What should the new website accomplish first?
Choose the number one result. We can support everything, but this tells me what should lead the experience.
Six months after launch, what would make you say the redesign worked?
Hole Two
How should Rozay feel online?
Pick up to three. This becomes the creative compass for colors, typography, photography, animation, and layout.
🥂 Premium Polished, exclusive, high-end.
⚡ Bold Strong type, movement, attitude.
◻️ Modern Clean, intentional, easy to scan.
🤝 Social Friendly, inclusive, community-led.
🏋️ Performance Focused, capable, improvement-minded.
🌶️ Saucy Fun details with Rozay personality.
Choose up to three.
What from the current brand must stay?
Anything the new design should avoid?
Hole Three
Who are we designing for?
Choose every audience that matters. The site can create different paths for different kinds of players.
Describe the ideal Rozay customer in your own words.
Hole Four
What belongs on the new site?
Select the pages or sections you want. I will organize them into the clearest customer journey.
🏠 Home The complete first impression.
🔐 Memberships Plans, benefits, value, joining.
📍 Facility Tour Simulators, short game, gym, amenities.
📆 Book a Bay A direct path to reservations.
🛒 Shopify Store Apparel, collections, product pages.
🌹 About Rozay Story, values, personality, people.
🎉 Events and Leagues What is happening and how to join.
💪 Training Golf improvement and fitness offerings.
💬 FAQ Remove hesitation before customers ask.
Anything else the site needs?
Hole Five
How should the club experience work online?
Choose the functions that matter. The goal is fewer dead ends and a smoother path from curiosity to action.
What should happen with the current booking system?
Choose one
Keep uSchedule and improve how the website connects to it
Explore replacing uSchedule with a better option
Not sure. Recommend the best setup
How should memberships be handled?
Choose one
Keep the current membership process
Sell memberships through Shopify
Connect to a separate membership platform
Not sure. Recommend the best setup
Hole Six
Let’s shape the Shopify migration.
WooCommerce to Shopify is already included. These answers define what data moves and what the new store should do better.
The current products, images, descriptions, pricing, variants, and categories will be reviewed before migration. Choose any additional information that should be preserved when technically available.
What should the new store include?
Any products, categories, or pricing changing before launch?
What frustrates you about the current store?
Hole Seven
What content do we already have?
Select what is ready. I can then see what needs to be created, rewritten, photographed, or collected.
🌹 Brand Files Logo, colors, fonts, style guide.
📷 Photography Facility, members, apparel, lifestyle.
🎬 Video Facility tours, swings, people, events.
✍️ Website Copy Current wording that can be reused.
💬 Testimonials Member quotes and public reviews.
🧢 Product Content Apparel images, variants, descriptions.
Hole Eight
What does launch look like?
This helps me prioritize the build, content collection, Shopify setup, testing, and handoff.
Hole Nine
What else should I know?
This is the place for bold ideas, current problems, future plans, nonnegotiables, or anything I did not ask.
What are the biggest problems with the current website?
What is your dream feature or “wouldn’t it be cool if...” idea?
Final notes for Chenzo
Next, you will see a quick review of your answers before anything is submitted.
Round Complete
Review the website scope.
Use Back to change anything, then send the completed scope answers directly to Chenzo Designs.
