Palmetto Electric electrician working on a rooftop at dusk with glowing green power lines, from the new homepage
Case study · PalmettoElectricInc.com

Forty years of wiring Flagler. Finally online like it.

Palmetto Electric has been the family electrician out of Bunnell since 1985. Homes, businesses, whole house generators, Control4 smart homes, the works. Their website just hadn’t gotten the memo. So we rewired it.

1985family owned since
16services spelled out
9local causes
2taps to a quote
The problem

A 40 year reputation on an old template.

Ask around Flagler County and people know Palmetto. Ask Google and you got an aging Wix site that undersold almost everything they do. The generator work, the Control4 installs, the low voltage and the commercial jobs were either buried or missing.

And the people who need an electrician are usually on a phone, sometimes in the dark, sometimes with a panel making a noise it shouldn’t. They need to know three things fast: do you do this, are you licensed, and how do I reach you.

The job: make the website as solid as the company. Every service explained, every town named, a quote one tap away.

The Generator Division section of the Palmetto Electric site with a standby generator beside a Florida home
What we built

Every service gets its moment.

Sixteen services, from panel upgrades and home rewiring to EV chargers, pool and spa wiring, parking lot lighting and insurance 4-point corrections. Each one says what it is in plain words, no electrician dictionary required.

The big hitters get their own sections. The Generator Division covers whole house and commercial generators, transfer switches and consultations, because in Florida “storm ready” isn’t a slogan, it’s August.

  • Residential, commercial and new construction
  • Generators sized and installed for Florida storms
  • 24/7 emergency banner with a tap-to-call number
The Control4 and Smart Home section with a home theater and touch panel
The fancy stuff

Control4 and low voltage, finally on display.

Most folks had no idea their electrician also does luxury smart homes. Now there’s a whole section for Control4 automation, smart lighting, home theater, multi-room audio and whole home integration.

Right below it, low voltage gets its due: structured cabling, networking, security cameras, access control and AV systems for homes and businesses. Same crew, a lot more range than people knew.

Powering more than homes

The causes they plug into.

This is the part I’m proudest of. Family owned since 1985 means the neighbors are family too, so the site gives their community work a real section instead of a footnote. Tap a cause and it opens their site.

  • Christmas Come TrueBrightening the season for local families
  • Live Like CameronHeart and hope for the community
  • Fantasy LightsHoliday outreach and local giving
  • 4-HYouth leadership and hands-on learning
  • Dreams Come TrueMeaningful moments for families
  • Truth in NatureMentoring that builds character outdoors
  • Teen Sport Fishing AssociationFishing, conservation and mentors
  • Matanzas Golf TeamOn the course and in the community
  • Matanzas BaseballLocal teams, local pride
The Request A Quote form open over the Palmetto Electric homepage
The money button

A quote is never more than a tap away.

“Request A Quote” lives in the header, the hero, a floating button on desktop and the bottom bar on phones. Wherever you are on the page, it pops open right there: name, email, optional phone, pick a service, tell them about the job. Done.

Hiring got the same treatment. There’s a Join Our Team section with a real employment application, plus their partnership with the Mid Florida Electrical Apprenticeship Program for the next generation of electricians.

On your phone

Built for the guy standing by the breaker.

Phones got as much love as desktop. Big type, a Call and Quote bar pinned to the bottom of the screen, the emergency line up top, and every service and town readable with one thumb.

Palmetto Electric homepage on a phoneElectrical services list on a phoneCommunity causes section on a phoneThe quote form on a phone
Under the hood

The wiring behind the walls.

Quote requests

One short form, reachable from anywhere on the site, that lands with the office.

Careers pipeline

A real application form and apprenticeship links, so hiring doesn’t run on word of mouth alone.

Service area, named

Palm Coast, Bunnell, Flagler Beach, St. Augustine, Flagler County, Northern Volusia and Southern St. Johns, all spelled out.

License up front

EC0003177, licensed and insured, right where nervous homeowners look first.

SEO and AI search

Local titles and descriptions, FAQ schema answering the questions people actually ask, and a share card for every link.

Fast on Cloudflare

Loads quick on a phone, even on one bar of signal after a storm.

Motion with a purpose

Glowing power lines and a little lightning, so it feels like an electrician built it.

Same domain, email untouched

Launched on palmettoelectricinc.com without touching the office email.

  • Palm Coast
  • Bunnell
  • Flagler Beach
  • St. Augustine
  • Flagler County
  • Northern Volusia
  • Southern St. Johns
The Palmetto Electric homepage hero, Powering Florida Since 1985

The look

Black, bright green and a little voltage.

Palmetto’s green on deep black, heavy confident type and glowing lines of current running through the page. Serious enough for a 40 year contractor, fun enough that you scroll to the bottom. No stock handshakes, no clip art light bulbs.

What this project shows

One contractor, a full toolbox.

01

Web design and UX

A big service menu made easy to scan, with a clear next step on every screen.

02

Lead capture

Quote and job application forms that work from any spot on the page.

03

Mobile first

A Call and Quote bar on phones and type you can read in a dark garage.

04

Local SEO and AI search

Built so Google and AI assistants know who to recommend in Flagler and beyond.

05

Brand storytelling

Their history and community work told like a family business, because it is one.

06

Launch and domain

A clean switch from the old site to the new one on their own domain.

Featured projects on the Palmetto Electric site
Where it stands

Live, and fully charged.

Launched in October 2026 on palmettoelectricinc.com. Now when a neighbor says “call Palmetto,” the website backs it up.

Common questions

Who is Palmetto Electric?

A family owned, licensed electrical contractor (EC0003177) based in Bunnell, Florida, serving Flagler County, Northern Volusia and Southern St. Johns since 1985.

Who built the site?

Chenzo of Chenzo Designs handled the design, development, quote and careers forms, SEO and AI search setup, and the launch.

Can you build a site like this for my trade business?

Hell yes. Electricians, roofers, builders, plumbers. If people call you when something breaks, I can make sure they find you first.

Your reputation deserves a website that matches.

Trades live on word of mouth. Let’s build the site that word of mouth sends people to.

I do web, you do you.

By Chenzo · Chenzo Designs · Last updated October 27, 2026