Straightforward thinking on web design, search visibility, AI, accessibility, ecommerce, and building digital experiences that actually help a business move.
Web designSEOAI visibilityConversionAccessibility
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Design with a jobSearch with substanceAI without the fluff
DesignDevelopmentSearchAI visibilityUseful systems
DesignDevelopmentSearchAI visibilityUseful systems
Latest thinking
Useful by design.
Clear ideas you can put to work. No manufactured urgency, no trend chasing, and no pretending every business needs the same answer.
Your 404 page is where curious visitors land when a link breaks. Here is what a good one needs, how to need it less, and a 10-second way to check yours.
