Dobson Inspection Services homepage designed and built by Chenzo Designs
Case study · ThePalmCoastHomeInspector.com

Steve reads houses. I built a site
that reads like Steve.

Steve Dobson has been inspecting Northeast Florida homes for 14 years. He's straight-talking, thorough and allergic to fluff. The site had to sound the same way: what's wrong, what it means, and roughly what it costs.

  • 8inspection services
  • 7counties served
  • 22homeowner guides
  • 14years inspecting
The angle

Buyers aren't scared of inspections. They're scared of surprises.

Nobody books a home inspector for fun. They book one because they're about to sign the biggest check of their life, or their insurance company wants a 4-point by Friday. The site's job is to calm that down.

So the homepage opens on a cinematic inspection video, says "Know the home before you buy it," and lets you pick the service you need in one tap. Steve's InterNACHI certification and 14 years sit right up top, no digging.

“A good inspection report removes guesswork. A good inspector site should too.”

What it is, in one line: a mobile-first website for a certified Palm Coast home inspector, built to answer Florida homeowners before they even call.

Dobson Inspection Services: Services
Services

Eight inspections, one clear page each.

Florida homes need more than a standard inspection. Wind mitigation, 4-points, roof certifications and pool inspections all matter to insurers and buyers here, so each one got its own page explaining what's checked and why.

A quick picker on the homepage takes you straight to the one you need.

  • Buyer home inspections
  • 4-point and wind mitigation
  • Roof and new construction
  • Pool and spa
  • Pre-sale and foreclosure
Dobson Inspection Services website detail

The repair cost explorer

An interactive tool that gives homeowners a rough idea of what common Florida repairs cost. It's the most Steve thing on the site: honest numbers, no drama.

Dobson Inspection Services: Service areas
Service areas

Palm Coast to Jacksonville, every town on the map.

Steve covers seven counties from Palm Coast, so I built city pages for the places people actually search: Flagler Beach, Ormond, Daytona, St. Augustine, Jacksonville and more.

Each one is a real page with its own title and schema, not a list of town names stuffed in a footer.

  • City pages across 7 counties
  • County groupings
  • Per-page SEO titles
  • Schedule-an-inspection page
Dobson Inspection Services: The library
The library

22 guides that answer the 2am questions.

The blog is built for the homeowner googling at midnight about their roof age or what a 4-point covers. Plain-language Florida guides, structured so AI search tools can quote them.

There's also an interactive repair cost explorer, so a scary line in a report turns into a rough number instead of a panic attack.

  • 22 Florida homeowner guides
  • Interactive repair cost explorer
  • FAQ page with schema
  • Fresh posts added regularly
On your phone

Built for the driveway, right before the walkthrough.

Agents and buyers pull this up standing in front of a house. So it's mobile-first: big tap targets, the phone number one thumb away, and a bottom tab bar that feels like an app.

Booking and calling are never more than a tap from wherever you are on the site.

Dobson Inspection Services on a phoneDobson Inspection Services on a phoneDobson Inspection Services on a phone
Under the hood

The stuff you don’t see (but would miss).

AI search ready

Guides and FAQs are written answer-first and marked up so AI engines can quote them.

Schema everywhere

LocalBusiness, Service, FAQ and Breadcrumb markup across the site.

City page system

Service-area pages for the towns Steve covers across 7 counties.

Share cards

Designed social images so shared links look sharp in texts and feeds.

Video hero

A compressed cinematic loop that sets the tone without slowing the page.

Cloudflare hosting

Fast, secure static hosting with clean URLs and a sitemap for search.

Good questions

Before you ask me.

What pages does a home inspector website need?

A page for each inspection you offer, pages for the towns you serve, a booking path and an FAQ. Those are what people actually search for.

Why add a blog to an inspection site?

Homeowners have a lot of questions before they hire anyone. Clear guides answer them, build trust and give Google and AI search something to send people to.

What is a repair cost explorer?

It's an interactive tool that shows rough costs for common repairs, so people understand an inspection finding before they panic.

Can the site cover multiple counties?

Yes. Each town or city gets its own page, so you show up locally everywhere you work, not just your home base.

Your expertise should show up before you do.

If you're great at what you do but your site doesn't say so, let's fix that. I'll help people trust you before the first phone call.

I do web, you do you.

By Chenzo · Chenzo Designs · Last updated October 12, 2026

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