Roofs, pools, whole houses.
One phone number.
Ortiz Contracting does a lot: new builds, custom pools and spas, additions, renovations and full roof replacements. The trick was showing all of it without the page turning into a junk drawer.
- 3counties served
- 35+years experience on the site
- 2financing partners
- 1local contractor blog
Do-everything contractors have a clutter problem.
When a company handles land to turnkey, the temptation is to list every service in one giant wall. Homeowners don't read walls. They scan for 'do you do my thing, and can I trust you.'
So the site answers those two questions in that order: what they build, then why you can trust them, with licensing, free estimates and the phone number repeating like a chorus.
“A contractor site isn't a catalog. It's a handshake that happens before the truck shows up.”
What it is, in one line: a lead-focused contractor site with project galleries, financing options and a local how-to blog.
Photos and video do the talking.
Contractors live and die by their work, so project galleries and video walk-throughs from Palm Coast, Flagler Beach and nearby get real space.
There's a 'complete home transformation' showcase too: roof, pool and interior in one story.
- Project photo galleries
- Video walk-throughs
- Google reviews link
- Social feed section
- Service-by-service breakdown
One email, already written
The inquiry button opens a pre-filled project template, so a homeowner doesn't have to stare at a blank email wondering what to say.
Financing without the awkward part.
Big projects bring big questions about paying for them. The site lays out two lending partners, one for roofing and building and one for pools and home improvements, so people can pick the right fit before they even call.
Less awkward for the homeowner, fewer dead-end calls for the crew.
- Two financing paths
- Pre-filled email inquiry
- Click-to-call everywhere
- Free estimate prompts
A blog built for local homeowners.
The contractor blog covers project planning, permits, roofing, pool design and renovations for Northeast Florida conditions. It's useful reading, and it gives search engines something real to chew on.
- Article pages with their own URLs
- Local topics only
- FAQ section
- Back-to-blog navigation
Homeowners shop contractors from the driveway.
Someone's looking at a bad roof, phone in hand. The mobile layout keeps the call button and free estimate front and center, with galleries that swipe easy.
The stuff you don’t see (but would miss).
Local SEO titles
Titles and descriptions name the trades and all three counties.
Blog routing
Each article gets its own clean URL for search and sharing.
Share cards
Open Graph tags so posted links look like the business.
Fast build
A modern React build with one bundle and cached assets.
FAQ content
Plain answers a homeowner, or an AI search tool, can quote.
Contact paths
Call, email template and estimate buttons repeated where people decide.
Before you ask me.
What should a contractor website include?
Clear services, real project photos, licensing, service area and an easy way to get an estimate. Everything else is extra.
Does a contractor need a blog?
It helps. Local, useful articles answer homeowner questions and give search engines more reasons to show you.
Can I show financing on my site?
Yes. Ortiz shows two lending options so homeowners can plan before they call.
How do I get more estimate requests?
Make calling and emailing effortless on every screen, especially on phones.
You build it. I'll make sure people find you.
If your crew does great work but your site doesn't show it, let's fix that.