Rozay Golf homepage designed and built by Chenzo Designs
Case study · RozayGolf.com

Golf at 2am in Utah. I
sold that feeling.

Rozay Golf is a private indoor golf club at Quarry Bend in Sandy, Utah, open to members around the clock. It's not just simulators. It's golf, fitness, work and family under one roof, and the site had to make all of that feel like one membership.

  • 24/7member access
  • 5-in-1one membership
  • 15+real pages
The challenge

Most golf sites sell tee times. Rozay sells a lifestyle.

The owners built this club around one idea: you shouldn't have to choose between your game, your workout, your work and your people. That's a bigger pitch than "book a bay."

So the site tells it like chapters. Play the round. Own the short game. Train the body. Stay for the people. Carry the club. Each one leads to its own page, and every path ends at memberships.

“Premium isn't gold foil. It's confidence, space and knowing exactly where to click next.”

What it is, in one line: a custom-built, membership-focused website for a premium 24/7 indoor golf club in Sandy, Utah.

Rozay Golf: The club
The club

Five chapters, one membership.

The homepage opens on a full-bleed video of the club, then walks you through it chapter by chapter. Private Full Swing Pro 2.0 bays, indoor putting and chipping, a fitness center, community and apparel.

It reads like a tour, not a feature list.

  • Cinematic video hero
  • Full Swing Pro 2.0 bays
  • Indoor short game
  • Fitness center
  • Apparel page
Rozay Golf website detail

The chapter scroll

Instead of a services grid, the club unfolds in five numbered chapters, each with its own photo and next step. It turns browsing into a tour.

Rozay Golf: Memberships
Memberships

Clear rules make easy yeses.

The memberships page lays out exactly what's included, how booking works and how the Gym Buddy Pass differs, so nobody has to email to ask.

Signup hands off to the club's existing membership portal, and a book-a-bay path is always close by.

  • Membership tiers
  • Bay booking rules
  • Gym Buddy Pass explained
  • Signup portal handoff
Rozay Golf: Beyond the bay
Beyond the bay

Events, training and a local course guide.

Leagues, private events, training and fitness each got a real page. I also added a guide to golf courses near Sandy, which is the kind of page locals and visitors actually search for.

There's even a future locations page, because the owners are thinking bigger.

  • Events and leagues
  • Private events
  • Training and fitness
  • Courses near Sandy guide
  • Members clubhouse
On your phone

Tour the club from the parking lot.

Plenty of people check the site while sitting outside deciding whether to come in. On a phone the video, chapters and membership buttons all stack cleanly, with booking a tour one tap away.

No pinching, no sideways scrolling, just the club.

Rozay Golf on a phoneRozay Golf on a phoneRozay Golf on a phone
Under the hood

The stuff you don’t see (but would miss).

Custom Next.js build

A hand-built site, not a template, tuned for speed and control.

SEO schema

Organization, local business and FAQ markup across the key pages.

FAQ blocks

Answer-first questions on memberships that AI search tools can quote.

Search Console

Verified with Google and a submitted sitemap so new pages get found.

Booking path

Book-a-bay and membership signup routes to the club's portal.

Share cards

Designed social images so shared links look as premium as the club.

Good questions

Before you ask me.

What should a membership club website include?

A clear picture of what's included, simple rules, and an obvious next step to join or tour. Mystery kills signups.

Can my site connect to my existing booking or membership system?

Yes. Rozay's site hands signups to the club's existing membership portal, so nothing had to change behind the scenes.

Why a custom build instead of a template?

Custom gave Rozay the chapter-style storytelling, full-bleed video and speed a template would fight against.

Do you build sites outside Florida?

Absolutely. Rozay is in Utah. I work with businesses anywhere.

Selling an experience? Let's make it felt.

If your business is more than its services list, I'd love to help you tell the whole story and turn visitors into regulars.

I do web, you do you.

By Chenzo · Chenzo Designs · Last updated October 12, 2026

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