Third-party cookies are crumbling. Literally. Google’s phasing them out, and digital ads as we know them are about to get flipped.

If your brand relies on hyper-targeted ads and retargeting to drive results—you better have a Plan B.

Here’s what’s changing:

• No more tracking users across sites
• Less precision in ad targeting
• Higher costs for acquisition

What you should be doing:

• Build your own first-party data (email lists, customer behavior)
• Focus on content that earns trust and keeps people coming back
• Use contextual targeting (ads based on content, not cookies)
• Strengthen your brand presence so people search for you

Privacy-first marketing is here. That means better storytelling, smarter funnels, and knowing your audience without stalking them.

Cookies are crumbling. Is your strategy?

If not—let’s fix that.