Before publishing an AI-assisted business article, verify the facts, remove unsupported claims, and make sure the page answers a real customer question. Polished wording is not evidence of accuracy. The business remains responsible for what appears under its name.
Check every business-specific statement
Review locations, services, prices, qualifications, availability, project results, and customer quotations. Use approved information or remove the claim. Label hypothetical examples clearly. Do not turn a suggested scenario into a story about work the business supposedly completed.
Give the reader something usable
Look for a practical decision framework, a checklist, a worked example, or a specific explanation. If the article could apply unchanged to almost any business, it may need a narrower purpose. Compare it with the current blog archive to avoid repeating an existing page.
Review the answer and its limits
The opening should address the question directly. Later sections should explain the conditions that matter. Keep headings descriptive and remove filler introduced only to repeat a keyword. The content strategy article provides background for building a coherent collection of resources.
Follow every link
Confirm that internal links point to current, relevant pages and that the anchor text describes the destination. Check external references at the source. A link that exists is not necessarily evidence for the sentence beside it. Review the internal linking guide when deciding where a reader should go next.
What should the final review include?
Inspect the live layout, excerpt, title, links, and mobile reading experience. Assign someone to revisit claims that may change. Google advises accuracy, relevance, and added value when using generative AI for content; generating many pages without useful substance can conflict with its spam policies. The publication decision should rest on the finished article’s usefulness, not how quickly the draft was produced.
Source: Google Search Central: guidance on generative AI content.